AI Adoption & Community Enablement Lead

Location: Baltimore, Maryland US

Apply

Requisition Number: 83421

Position Title:

External Description:

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. 

We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.  

Join us for the opportunity to grow and make a difference in ways that matter to you. 

Role Summary

The AI Adoption & Community Enablement Lead will build the human capabilities required for Global Distribution Associates to use artificial intelligence effectively, responsibly, and increasingly sophisticatedly in their work.

Reporting to the Director, AI Enablement & Ecosystem, this role will own the scaled AI adoption and community strategy across GD, including role-based learning pathways, major platform and capability adoption, the AI Champions Network, manager enablement, communities of practice, and ongoing learning and reinforcement.

The role will partner with AI Product Managers, the Applied AI & Implementation team, the AI Ecosystem & Distributed Innovation Lead, business leaders, Human Resources, Learning & Development, and enterprise AI teams to ensure learning keeps pace with rapidly evolving capabilities and translates into sustained changes in how work gets done.

Success will be measured not simply by training participation, but by increased proficiency, adoption, effective use of AI, and the development of a distributed network of Associates capable of helping others identify and implement AI-enabled improvements.

Responsibilities

AI Learning & Capability Strategy:

  • Own the GD AI learning and capability-building roadmap, aligned to the GD AI strategy and evolving enterprise AI ecosystem.
  • Define the AI capabilities expected across different roles and proficiency levels, from foundational literacy through increasingly advanced use of reusable workflows and AI solutions.
  • Develop practical role-based learning pathways using a mix of self-directed learning, live sessions, hands-on labs, office hours, examples, and peer learning.
  • Coordinate with enterprise Learning & Development teams and AI platform owners to leverage firmwide content while addressing GD-specific needs.

Platform & Capability Adoption:

  • Lead the business-side enablement and adoption plan for major AI platform launches, migrations, and new capabilities.
  • Partner with product and technology teams to sequence learning, communications, and readiness activities with capability releases.
  • Develop manager enablement and reinforcement approaches that help new ways of working persist beyond initial training.
  • Identify populations or functions where adoption is lagging and develop targeted interventions to address barriers.

AI Champions & Community:

  • Own and continuously evolve the Global Distribution AI Champions Network.
  • Establish clear expectations, playbooks, operating cadences, learning opportunities, and support for Champions.
  • Coach Champions and provide mechanisms for them to exchange best practices, surface opportunities and barriers, and support adoption within their functions.
  • Partner with the AI Ecosystem & Distributed Innovation Lead to help Champions identify promising Associate-built solutions, spread reusable capabilities, and expand the community of AI creators.
  • Coordinate broader communities of practice and peer-learning mechanisms that accelerate shared learning across GD.

Learning Experiences, Showcases & Storytelling:

  • Curate a recurring calendar of AI learning and engagement experiences, including demos, showcases, workshops, office hours, and targeted learning events.
  • Partner with Product Managers, Implementation Pods, AI Champions, and Associate builders to turn successful use cases into practical examples others can understand and replicate.
  • Develop communications and learning content that make AI approachable, relevant, and grounded in real GD workflows.
  • Capture and spread lessons learned, emerging best practices, and examples of measurable impact.

Measurement & Continuous Improvement:

  • Establish measures of participation, adoption, proficiency, community engagement, and learning effectiveness.
  • Use qualitative and quantitative feedback to identify gaps in Associate capability and improve learning programs over time.
  • Partner with the AI Portfolio, Governance & Value Realization Lead to incorporate adoption and capability metrics into the overall GD AI scorecard.
  • Continuously refresh learning approaches as AI technologies and enterprise capabilities evolve.

Mindset

  • Passionate about helping others build confidence and capability with emerging technology.
  • Organized, thoughtful, and disciplined about turning broad objectives into repeatable programs.
  • Strong listener who builds trusted relationships with Associates, Champions, managers, and subject-matter experts.
  • Comfortable learning emerging AI capabilities and translating them into accessible, practical guidance.
  • Focused on sustained behavior change and measurable capability - not training activity for its own sake.

Qualifications

Required:

  • Bachelor's degree or equivalent experience in business, communications, organizational development, learning, technology, or a related discipline and 8+ years of related experience
  • Experience in learning and development, change management, digital adoption, AI transformation, community management, or related roles.
  • Experience designing and delivering role-based learning or enablement programs across diverse populations.
  • Strong understanding of generative AI and the ability to translate AI capabilities into practical business use cases.
  • Demonstrated experience building communities, ambassador networks, or other distributed change mechanisms.
  • Excellent written, verbal, facilitation, and stakeholder-management skills.
  • Strong analytical orientation with experience using adoption, engagement, or learning data to improve programs.

Preferred:

  • Experience supporting major technology adoption or transformation programs.
  • Experience with AI Champions, communities of practice, or power-user networks.
  • Familiarity with asset management, financial services, or another regulated environment.
  • Experience partnering with enterprise Learning & Development, Technology, Product, and Risk teams.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

$122,000.00 - $209,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$135,000.00 - $230,000.00 for the location of: Washington, D.C.
$153,000.00 - $261,000.00 for the location of: New York, California

Placement within the range provided above is based on the individual’s relevant experience and skills for the role.  Base salary is only one component of our total compensation package.  Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all. 

Benefits

We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.   

  

Featured employee benefits to enrich your life:   

  • Competitive compensation  

  • Annual bonus eligibility  

  • A generous retirement plan  

  • Hybrid work schedule  

  • Health and wellness benefits, including online therapy  

  • Paid time off for vacation, illness, medical appointments, and volunteering days  

  • Family care resources, including fertility and adoption benefits  

  

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

City:

State:

Community / Marketing Title: AI Adoption & Community Enablement Lead

Company Profile:

Location_formattedLocationLong: Baltimore, Maryland US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

We’re driven by our purpose: To identify and actively invest in opportunities to help people thrive in an evolving world.

Find us on:     Facebook     X     YouTube     LinkedIn     Instagram

Do Not Sell or Share My Personal Information

Transparency in Coverage Disclosure

This website does not provide investment advice or recommendations. Nothing in this website shall be considered a solicitation to buy or an offer to sell a security, or any other product or service, to any person in any jurisdiction where such offer, solicitation, purchase, or sale would be unlawful under the laws of such jurisdiction.

T. ROWE PRICE, INVEST WITH CONFIDENCE, and the Bighorn Sheep design are, collectively and/or apart, trademarks of T. Rowe Price Group, Inc. All rights reserved.

© 2026 T. Rowe Price. All Rights Reserved.