Analyst, Marketing Intelligence

Requisition Number: 81788

Position Title:

External Description:

Role Summary 
Conducts highly complex analyses and evaluates data and reporting to deliver business insights to diverse stakeholder groups. Responsible for advanced data visualizations to assist business stakeholders uncover actionable business insights. Continuously improves data analytics processes. 
 
Responsibilities 

• In partnership with business subject matter experts, conducts descriptive and diagnostic analysis using advanced, complex statistical and quantitative analysis to identify trends patterns and insights that drive business decisions.  
• Design, develop and troubleshoot data workflows to automate data preparation and analysis for use in dashboards and recurring analysis. 
• Assists in the creation, maintenance and optimization of interactive dashboards that provide actionable insights for stakeholders. 
• Ensures accuracy and integrity of data by conducting regular audits and implementing quality control measures. 
• Prepares visualizations and delivers results to management and/or other leaders. In partnership with business subject matter experts, provides recommendations for addressing observed outcomes. Translates complex technical concepts and analyses to nontechnical audiences. 
• Partners with cross-functional teams to define data-related requirements. Focused on delivering data that helps to drive business results for key segments of the firm.  
• Supports multiple projects and priorities at a time in addition to ad hoc requests for more immediate data needs as stakeholders require.  

Qualifications 
Required: 

• Bachelor's degree or the equivalent combination of education and relevant experience AND 
• 2+ years of total relevant work experience  
• Excellent communication skills to effectively present findings and recommendations to stakeholders. 

Preferred:

• Strong problem-solving skills and attention to detail in data analysis and reporting. 
• Significant development experience with Power BI, Tableau, or other BI tools. 
• Significant development experience with Alteryx, SQL, R, and/or Python. 
• Proficient in statistical modelling, advanced analytics using Excel R or Python 
• Experience interacting with databases and using Salesforce for data extraction, analysis, and reporting to support business operations and sales strategies. 
• Experience and understanding of marketing, sales, distribution, or asset management metrics and KPIs. 
• Experience with Adobe marketing products including Analytics, Campaign and Customer Journey Analytics. 

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

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Community / Marketing Title: Analyst, Marketing Intelligence

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.