Senior Marketing Manager- Institutional

Requisition Number: 81251

Position Title:

External Description:

Role Summary

The Americas Marketing Manager helps to define and execute the client marketing strategy for T. Rowe Price's most sophisticated and strategically important institutional relationships. These relationships represent institutional Americas clients with outsized revenue concentration, retention and growth value. The role is designed to elevate and defend key accounts by helping to build a coordinated program of highly customized content, experiences, and value-added offers that exposes the breadth of T. Rowe Price capabilities well beyond the mandate currently in place. Working across Americas client coverage, in coordination with our dedicated Key Accounts team, the Marketing Manager will help to develop and execute an integrated go-to-market plan that strengthen retention, deepen strategic partnerships that aim to expand wallet share, and help the firm earn trusted-partner status with top institutional allocators. 

This role partners with Distribution, Investments, Strategic Partnership Program, and other areas across the firm to identify, plan and execute value-add client experiences, as well as inform the organization of client demand signals. The role manages a digital re-engagement nurture program of previously inactive client contacts, targeted retention communications for select at-risk relationships, and when needed, coordinates cross-regional (EMEA and APAC) value-add offers (i.e., content and experience, not logistics) for strategic relationships visiting Baltimore HQ. 

Responsibilities

• Applies a strong understanding of the Americas client audience to help to define a go-to-market strategy for a high-touch client marketing program focused on key accounts, strategic partner clients, select Tier 1 relationships and global allocators. 
• This includes: building a program of value-add offers by gaining collaboration and commitment from senior leaders, including the Investment Institute, Corporate Access, Strategic Partnership, etc.; leveraging content available and developing a content strategy exclusive to this select audience; partnering with sales enablement to facilitate training, if needed; managing promotion and activation of client experiences and key events, like the firm’s Investment Development Program, a training program that is offered to the firm’s most prominent clients.
• Partner with relationship managers, distribution leaders, senior marketers, and investment professionals to align engagement plans to relationship priorities, retention needs, and growth potential. 
• Solicits and gathers feedback and competitive intelligence from internal and externals sources and identifies new and better ways to develop content and value-add offers that ensure ideal positioning and audience personalization.
• Create and execute integrated marketing strategies around bespoke presentations, investment conferences, executive roundtables, research engagements, and other exclusive client experiences. 
• Support a re-engagement digital marketing nurture program for client contacts who have had no meaningful interaction with T. Rowe Price for 12 months or more, while also managing marketing strategies for select at-risk client relationships, such as building enhanced communications for portfolio management transitions, etc. 
• Coordinate program offers and client experiences with APAC and EMEA partners, as needed, during due diligence or training visits to HQ 
• Represent Americas in maximizing engagement with global allocators and other strategically important audiences engaged in our global event strategy led by the Strategic Partners Program. 
• Measure engagement outcomes, evaluate the ROI of marketing investments, and translate participation data into actionable client insight that surfaces relationship expansion and cross-sell opportunity. 
• Build processes, governance, and execution standards that improve consistency, scalability, legal and compliance readiness, and overall excellence in client experience for high-value institutional relationships. 
• Serve as a subject matter expert for institutional client marketing and value-added client engagement.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 8+ years of total relevant work experience

Preferred:

• Experience in institutional marketing, client engagement, account-based marketing, strategic relationship management, or a closely related function within asset management or financial services. 
• Strong understanding of institutional client and prospect segments, including public funds, corporate plans, Insurers, global allocators, and consultant relations. 
• Proven ability to work with senior executives, investment leaders, and relationship managers to gain influence and commitment. 
• Demonstrated success leading cross-functional initiatives that require influence without direct authority and coordination across regions or centers of excellence. 
• Strong commercial judgment and analytical capability, with the ability to convert engagement signals into actionable business intelligence and marketing optimization opportunities. 
• Excellent written and verbal communication skills, project leadership, and attention to detail, with sound judgment related to risk, legal, and compliance considerations. 

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

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Community / Marketing Title: Senior Marketing Manager- Institutional

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.