Sr. Product Manager - Applied AI

Requisition Number: 79999

Position Title:

External Description:

Role Summary

Owns product area focused on applied AI and automation capabilities embedded across external, client-facing digital platforms for sponsors, advisors, and participants.  Establishes and maintains a long-term, sequenced product roadmap that delivers near-term client value while expanding intelligence, personalization, and capability over time, in partnership and alignment with the firm’s enterprise AI strategy.

Leads complex, cross-functional initiatives across B2B and B2C experiences, including AI-powered virtual assistants, conversational analytics, and intelligent reporting.  Owns outcomes end-to-end, from initial definition and compliant launch through expansion and optimization.  Operates with clear decision ownership, accountability for results, and disciplined execution.

Responsibilities

Product Vision and Strategy:

• Defines and owns the product vision and roadmap for applied AI capabilities across sponsor, advisor, and participant digital experiences.
• Partners with the enterprise GenAI team to align product strategy and roadmap with firmwide AI priorities, shared capabilities, and related business unit initiatives.
• Translates enterprise strategy into actionable delivery plans that modernize external digital experiences and strengthen competitive differentiation.
• Sequences delivery to balance client value, regulatory readiness, and long-term scalability.
• Anticipates shifts in AI capabilities, user expectations, and market offerings and adjusts direction accordingly.

Client-Facing Digital Experience Ownership:

• Leads AI-driven experience enhancements that simplify complex retirement information and surface relevant insights.
• Ensures early releases focus on compliant guidance and decision support, with later releases introducing deeper personalization and proactive insights.
• Partners with Product Design and UX to embed AI responsibly into front-end digital tools.
• Positions AI-enabled tools as primary digital interfaces where appropriate.

​Execution and Adoption:

• Drives results through clear ownership, prioritization, and disciplined execution across cross-functional teams.
• Establishes success metrics tied to adoption, engagement, satisfaction, efficiency, and risk.
• Monitors performance and adjusts scope and sequencing to ensure sustained value.

​Governance and Portfolio Oversight:

• Manages a portfolio of AI initiatives and vendor relationships, making informed tradeoffs across scope, timing, and investment.
• Coordinates with the enterprise GenAI team and other business units to ensure applied AI capabilities align with firm standards, shared services, and cross-BU investments.
• Partners with compliance, risk, and security teams to ensure solutions meet governance and regulatory standards.
• Ensures AI capabilities are delivered in alignment with enterprise policies as functionality and scale evolve.
• Builds alignment across product, design, engineering, data, and operations to support compliant and sustainable delivery.

Qualifications

Required:

• Bachelor’s degree or equivalent combination of education and experience.
• 8+ years of experience in product management, product ownership, or closely related roles delivering complex digital products at enterprise scale.
• Proven experience leading cross-functional initiatives across business, technology, data, and risk, with accountability for outcomes.
• Ability to translate business strategy and client needs into prioritized product roadmaps and executable delivery plans.
• Strong analytical and problem-solving skills, with comfort making tradeoffs in ambiguous, regulated environments.
• Working knowledge of modern AI technologies, including generative AI and large language models, and their practical business applications.
• Experience driving adoption of new digital capabilities through clear value propositions, performance metrics, and iterative delivery.
• Strong communication and stakeholder management skills, including the ability to convey complex concepts to non-technical audiences.

Preferred:

• Experience in financial services, asset management, or another regulated industry.
• Exposure to AI-powered digital products such as virtual assistants, conversational interfaces, analytics, or automation tools.
• Familiarity with responsible AI practices, data governance, and model risk considerations.
• Experience working with external vendors or platforms supporting AI-enabled solutions.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

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Community / Marketing Title: Sr. Product Manager - Applied AI

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.