Marketing Operations Manager

Requisition Number: 79640

Position Title:

External Description:

Role Summary

Conducts a broad range of marketing operations activities to ensure the accurate, timely, and compliant production, fulfillment, and distribution of Retirement Plan Services (RPS) digital and print marketing materials. Serves as an internal project manager for mid- to large-scale projects, managing schedules, resources, deliverables, and interdependencies. Ensures RPS marketing stakeholders and vendors are collaborating to meet established milestones and deliverables. Typically, responsible for a single, defined area of focus (e.g., production, distribution, etc.) and manages the execution of associated activities.

Responsibilities

• Advises internal clients on operational process(es) related to digital and print content managed in Adobe Experience Manager (AEM) and Seismic. Actively participates in content governance meetings to ensure a thorough understanding of RPS participant content campaign objectives, timing, and necessary collateral (print, digital, etc.).
• Develops production/service plans across a wide variety of participant content types and complexity that align with RPS campaign objectives. Presents to stakeholders and leads negotiations to land on the final operational plans to support content needs. Outlines the advantages and disadvantages of the presented choices, ensuring stakeholders understand the effects on project cost and timing.
• Conducts regular reporting of operational activities for assigned content. Manages the legal review schedule(s), taking steps to adjust resources and timing when challenges arise, or changes occur. Seeks to anticipate unforeseen issues and prepares contingency plans accordingly.
• Ensures execution of operational plans for assigned content includes the appropriate regulatory provisions. Coordinates control activities such as confirming adherence to brand standards, inclusion of regulatory requirements/disclaimers and overall quality of content. When deviations are observed, oversees remediation and sees through to conclusion. Recommends changes to standards and protocols for monitoring compliance to address ongoing issues.
• If directed, determines availability of internal resources and performs cost/benefit analyses for outsourcing work to vendors. Researches appropriate vendors/suppliers and prepares technical specifications and solicits bids. Awards vendor/supplier contracts and monitors performance, ensuring stakeholders satisfaction. Coaches vendor to improve performance by identifying quality issues or nonconformance to established service-level agreements.

Qualifications
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience

Preferred:

• Knowledge of Adobe products – specifically Adobe Experience Manager (AEM) and Adobe Workfront
• Retirement plan knowledge – specifically participant communications/experience
• Strong project management skills
• Results-oriented with strong sense of accountability and ownership
• Capability to work independently and collaboratively

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

City:

State:

Community / Marketing Title: Marketing Operations Manager

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.