Product Marketing Manager, Alternatives

Requisition Number: 79635

Position Title:

External Description:

Role Summary
Supports product marketing for our suite of alternatives products with tactical promotional activities. Develops value propositions, campaigns and associated communications with a focus on the client experience journey and needs. Works closely with other members of the product marketing teams, sales, and investments.

Responsibilities

• Takes a leadership role in ensuring that marketing collateral is updated, with an eye toward identifying opportunities to improve processes for efficiency.  
• Responsible for keeping our websites and Seismic updated with current product collateral for T. Rowe Price’s suite of alternative products.
• Supports the strategic approach for marketing and monitoring a product (or small range of products) based on business unit/segment/country goals and objectives. Integrates the demands of various segments, the competitive landscapes, and the industry environment to execute on marketing campaigns.
• Analyzes data to evaluate of the target audience, client requirements, the competitive landscape, and the market environment to assist in the creation and maintenance of marketing materials to support our alternatives product offer. Responsible for the promotion and competitive differentiators to position these products, highlighting key benefits and competitive advantages.
• Develops differentiated value propositions and messaging based for a product (or small range of products) on understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
• Understands and integrates marketing plans and strategies to execute on tactical campaigns, collateral, and communications in partnership with other product marketing roles, key stakeholders, and business leadership.

Qualifications
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience

Preferred:

• Self-motivated and able to work independently in a deadline-driven environment
• A willingness to learn new things and a positive attitude
• Experience working with content management systems and repositories, including Seismic
• Understanding of the alterative investing space, including private equity and private credit is a plus.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

City:

State:

Community / Marketing Title: Product Marketing Manager, Alternatives

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.