AI Business Analyst- Distribution and Enablement

Location: Maryland, US

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Requisition Number: 78828

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External Description:

Role Summary

This Business Analyst (BA) brings together three areas: growth of and support for the AI Champions program, coordination of business AI requests, and owning the training and enablement of tools that the GD GenAI program delivers.  They work with Sr. AI Product Managers and AI Champions to time user enablement with product releases, tracking adoption and usage KPIs.

Responsibilities

  • AI Champions network (ownership): Independently own and mature the AI Champions program across Global Distribution, setting role expectations, keeping playbooks current, running a regular cadence, and serving as the single point of contact for Champions and business partners. 
  • AI Champions network (support & visibility): Coach Champions on practical use of AI tools; synthesize user/stakeholder feedback into clear improvements; provide leadership with concise updates on progress, risks, and what is needed to unlock value. 
  • Business-driven AI requests (intake & routing): Act as the front door for priority AI requests that aren’t on a major roadmap; quickly assess scope, data needs, potential value, and risks and recommend the delivery approach; align stakeholders on the plan. 
  • Business-driven AI requests (delivery & handoff): Lead business analysis across delivery approaches, clarify the problem and success measures, translate needs into lightweight requirements, coordinate user validation, and plan a clean handoff to business and technology owners with clear support and adoption plans. 
  • Training & skill development (ownership): Own the enablement and training plan for the GD GenAI Program’s tools and capabilities; map role-based skills to the outcomes targeted by GD GenAI Strategy; coordinate curriculum and delivery with various GD and Enterprise training and development teams, platform owners, and Sr. Product Managers; be accountable for the plan and outcomes. 
  • Training & skill development (execution & outcomes): Stand up practical learning paths for AI Champions and end users (short modules, hands-on labs, office hours, etc.); partner with Sr. Product Managers and AI Champions to sequence enablement with product releases and drive adoption; track proficiency and adoption indicators tied to GD GenAI Strategy OKRs, and feed insights into program reporting and backlogs.

Mindset

  • Proactively embraces emerging technologies, with a particular enthusiasm for AI.
  • Demonstrates curiosity and a hands-on attitude, continually exploring and experimenting with new tools.
  • Initiates projects independently and has a track record of building solutions from the ground up.
  • Exhibits resourcefulness and thrives in environments where ambiguity is present. 

Qualifications

Required:

  • Education and Experience: Bachelor’s degree (or equivalent experience) in business, communications, information systems, or a related field and 5+ years in roles such as management consulting, internal strategy, digital/AI transformation, or product/analytics consulting where you designed and implemented new ways of working across teams. 
  • Advanced GenAI and LLM expertise: Strong grasp of generative AI, large language models, and agentic AI business use cases. Hands on with prompts, agent-builder tools, evaluation approaches, and safe use patterns. Able to separate hype from value. 
  • Business and technical translation: Turns complex AI concepts into plain English for business partners, then converts business needs into clear requirements and acceptance criteria for engineers and data teams using Excel and/or BI tools. 
  • Vision and systems building: Able to define a vision for new operating models for AI usage, training, and request handling, then break that vision into practical processes, templates, and routines that can be tested and improved over time. 
  • Operating model creation: Designs and maintains cross-team workflows for intake, communications, playbooks, and simple tracking using digital tools. Comfortable creating structure where none exists. 
  • Enablement and adoption ownership: Builds role-based enablement tied to releases and owns adoption outcomes. Sets targets with product leaders and reports progress with clear actions. 
  • Communication and stakeholder management: Excellent written and verbal communication. Aligns power users, managers, SMEs, and senior partners with concise updates and reliable follow-through. 
  • Analytical skills: Comfortable analyzing usage and adoption data in multiple analytics platforms and turning insights into actions that move KPIs. 
  • Self-starter and builder: Resourceful and comfortable with ambiguity. Proven ability to create something from scratch and improve it over time. Early adopter of AI and modern productivity tools. 

Preferred:

  • Advanced education: Master’s degree in a relevant field. 
  • Professional certifications: Business analysis or Agile credentials such as CBAP, CPOA, CSM, or SAFe. 
  • Technical foundation: Education or prior role in computer science, data science, AI/ML, or business analytics. 
  • Agentic workflow familiarity: Exposure to multi-step AI workflows, prompt chaining, human in the loop designs, and basic eval concepts. 
  • Industry experience: Financial services or another regulated environment with experience coordinating Legal, Risk, or Compliance inputs.  
  • Community development experience: Experience designing and running communities of practice, user groups, or ambassador networks, including defining the purpose, engagement model, communications, and success measures. 
  • Enablement and learning tools: Experience building short training modules, office hours, and quick reference guides in common enterprise tools and aligning them with specific outcomes. 
  • Portfolio and intake experience: Experience triaging/routing a pipeline of requests and use cases, estimating value and complexity, and helping stakeholders align on what to do now versus later. 

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

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Community / Marketing Title: AI Business Analyst- Distribution and Enablement

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

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