Investment Marketing Manager - Retirement

Requisition Number: 78651

Position Title:

External Description:

Role Summary
Contributes substantively to cross-functional teams dedicated to developing and executing multi-channel marketing plans specifically designed to position T. Rowe Price investment products and retirement plan solutions to plan sponsors and retirement advisors. Utilizes data-driven insights to refine strategies and tactics, ensuring alignment with Retirement Plan Services Segment Marketing objectives.

Responsibilities

• Collaborates closely with cross-functional partners—including Retirement Plan Services segment leads, sales, and product teams—to design and execute targeted multichannel marketing campaigns that engage plan sponsors and retirement advisors. Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement. Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.
• Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary external partners.
• Assesses and synthesizes key performance indicator data to provide recommendations on additional key performance indicators, benchmarks, and tactical marketing plan adjustments.
• Serves as the primary point of contact for repeatable deliverables impacting client and prospect experiences, ensuring the ongoing maintenance and streamlining of all such repeatable workstreams.

Qualifications
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience

Preferred:

• Demonstrated experience marketing investment products specifically within the retirement plan space (e.g., 401(k), 403(b), defined contribution, defined benefit plans), especially to plan sponsors and/or financial advisors.
• Experience developing tailored messaging and content for institutional audiences, including benefits committees, HR teams, or retirement plan consultants.
• Strong analytical skills with a track record of leveraging campaign performance data to optimize marketing strategies for institutional clients.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

City:

State:

Community / Marketing Title: Investment Marketing Manager - Retirement

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.