Analyst Marketing Operations

Location: Maryland, US

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Requisition Number: 78126

Position Title:

External Description:

Role Summary

Conducts marketing operations activities to ensure the accurate, timely, and compliant production, fulfillment, and distribution of digital and print marketing materials. Serves as an internal project manager for small to midsize projects, managing schedules, resources, deliverables, and interdependencies. Ensures marketing stakeholders and vendors are collaborating to meet established milestones and deliverables. Typically, responsible for a single, defined area of focus (e.g., fulfillment, production, etc.) and manages the execution of associated activities.

Responsibilities

  • Collaborates with internal clients on operational process(es), such as fulfillment, print services, or production.
  • Assigned to a limited client base, providing basic services related to process area.
  • Participates in campaign planning meetings to ensure a thorough understanding of campaign objectives, timing, necessary collateral (print, digital, etc.), and how clients intend for marketing operations to support the campaign.
  • Develops production/service plans that align with campaign objectives.
  • Presents to client and negotiates final operational plans to support the campaign.
  • Ensures that the client understands the advantages and disadvantages of the presented choices, particularly the effects on project cost and timing.
  • Monitors availability of internal resources and proposes outsourcing work to vendors when required; may assist in determining cost/benefit of outsourcing.
  • Research appropriate vendors/suppliers and prepares technical specifications and solicits bids.
  • Submits recommendations for a selected vendor/supplier for management/client approval. May assist with contract development.
  • Monitors vendor performance, ensuring the satisfaction of client.
  • Relays quality issues to vendor when observed and ensures services conform to established service-level agreements.
  • Seeks assistance from management to resolve ongoing vendor performance issues when necessary.
  • Conducts regular reporting of operational activities for assigned campaigns.
  • Manages the production schedule, working collaboratively with campaign stakeholders to adjust resources and timing when challenges arise, or changes occur.
  • Ensures the final production for the assigned campaign conforms to brand standards, includes appropriate regulatory requirements/disclaimers and meets overall quality standards.
  • When deviations are observed, oversees remediation and sees through to conclusion.
  • Escalates unusual or complex quality issues to management.

Qualifications
Required:

  • Bachelor's degree or the equivalent combination of education and relevant experience AND
  • 2+ years of total relevant work experience

Preferred:

  • Financial services industry experience

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

City:

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Community / Marketing Title: Analyst Marketing Operations

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

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