Event Marketer

Requisition Number: 77624

Position Title:

External Description:

Role Summary
This individual will contribute to planning, management, content development, and execution of assigned elements of internal/external events in alignment with organizational policy and quality standards and may lead events that are moderately complex in nature. Another critical aspect of this role is to provide guidance on event marketing tactics and the use of engagement tools and marketing principles to enhance the client experience and drive data as well as continue to develop industry experience and may contribute to the development of the event marketing communication and management strategy for the client segment/subregion.

Responsibilities

• May consult on event agendas, prepares and executes written and graphic materials, and participates in vendor and site research.

• Partners with event lead to plan events, venues and completes other related tasks.

• Measures event participant/invitee/stakeholder engagement and contributes to the development of reports for management.

• Ensures the accurate execution of contracts in compliance with established agreements and deliverables.

• Works directly with the event lead manager and event sponsors to document the event goal, responsibilities, timeline, schedule, etc.

• Depending on the event complexity, either leads or supports on-site event execution.

• Provides guidance on the use of engagement tools to enhance the client experience and drive data.

• Continues to develop industry, market, segment, and client knowledge and integrates research to understand industry trends, market climates and competitive activities.

• May provide input on the development of the event planning strategy for the respective business unit/region.

• Continues to develop relationships with legal, compliance, and other contacts within the organization to ensure events are evaluated and found to be in compliance with firm and regulatory requirements.

• Monitors event alignment with common policies and business unit-specific criteria and requirements.

Qualifications
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND

• 2+ years of total relevant work experience.

Preferred:

• 2+ years of marketing/communications experience

• Ability to liaise effectively with speakers, panelists, moderators, and internal stakeholders to ensure seamless communication and program execution

• Knowledge of event production elements (e.g., AV requirements, staging, run-of-show planning)

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to one day per week from home.

City:

State:

Community / Marketing Title: Event Marketer

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.