Senior Analyst, Social Media

Requisition Number: 76715

Position Title:

External Description:

Role Summary

This position is responsible for the project management, coordination, consultation, and execution of content for our Associate Social Media Enablement program. At other companies, this might be known as a social selling program. The role will work closely with partners in the business units and other social team members to execute social media content, ensuring it aligns with social media best practices and is published in a compliant manner. The ideal candidate would be detail oriented, meticulously organized, skilled in LinkedIn and effective writing for social media, ideally in the financial space.  The candidate should be familiar with social media tools and an effective project manager and communicator.

Responsibilities  

• Lead a portion of social media content development, production and execution 
• Assist other team members with the production and execution of social media content 
• Assist with the execution of videos to be used on social media platforms 
• Assist with onboarding and training new associates into the Enablement program 
• Conduct program administrative responsibilities 
• Manage recurring social media campaigns in social selling tool 
• Responsible for executing the legal review and retention processes for social media content to ensure all posts are compliant  
• Assist with pulling metrics and reporting to help analyze the performance of social media content  
• Assist with semi-annual social media audit 

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience
• 5+ years of work experience  
• 3+ years of digital marketing 
• 2+ years of social media experience and/or total relevant work experience
• Ability to work well within highly collaborative, multidisciplinary teams across various departments.  
• Understanding of social media metrics.  
• Strong written and verbal skills; excellent interpersonal and time-management skills.  

  

Preferred:

• Experience working with LinkedIn. 
• Experience with social tools such as Hearsay Social, Sprinklr or HootSuite  
• Experience working in Microsoft SharePoint  
• Experience working in a regulated industry, preferably financial services  
• Experience with social media community management 

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

City:

State:

Community / Marketing Title: Senior Analyst, Social Media

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.