Marketing Manager - Product Marketing

Requisition Number: 74603

Position Title:

External Description:

Role Summary

Leads product marketing for a specific product (or small range of products) with tactical promotional activities. Develops value propositions, campaigns and associated communications with a focus on the client experience journey and needs. Works closely with other members of the product marketing teams, sales, and investments. Contributes to the prioritization of products for focus and may inform product offerings for product development and product management.

Responsibilities

• Establishes the strategic approach for marketing and monitoring a product (or small range of products) based on business unit/segment/country goals and objectives. Integrates the demands of various segments, the competitive landscapes, and the industry environment to develop product marketing plans and execute on these plans.
• Analyzes data to evaluate the target audience, client requirements, the competitive landscape, and the market environment to assist in the selection of product focus priorities in collaboration with business unit leaders. Responsible for the promotion and competitive differentiators to position these products, highlighting key benefits and competitive advantages.
• Develops differentiated value propositions and messaging based for a product (or small range of products) on understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
• Understands and integrates marketing plans and strategies to develop tactical campaigns, collateral, and communications in partnership with other product marketing roles, key stakeholders, and business leadership.
• Contributes to recommendations for product development and product management for a country/segment based for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with key stakeholders.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience

Preferred:

• Experience working in the asset management or wealth management business
• Knowledge of ETFs and/or SMA investment products
• Strong organization and project management skills.
• Experience in Seismic, Adobe Acrobat, Microsoft Project and Excel
• Strong writing and communication skills

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

City:

State:

Community / Marketing Title: Marketing Manager - Product Marketing

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.