Sr. Analyst, Global Marketing Intelligence

Requisition Number: 75240

Position Title:

External Description:

Role Summary

This role will serve in the Marketing Intelligence function within Global Marketing as the senior analyst responsible for media mix marketing optimization, analysis, insights, and optimizations. They will partner with the Marketing Intelligence and Global Brand and PR teams to develop cross-channel marketing optimization and measurement models (ex. Media Mix) to drive improvements to marketing ROI.

Responsibilities

• Partner with business leaders across the organization to understand needs, deliver insights, and drive performance improvements
• Collaborate with senior leadership to communicate strategy and contribute to annual marketing planning cadence, ensuring alignment and support for plans and key initiatives
• Provide timely, regular reporting and performance monitoring to business stakeholders
• Work closely with the digital marketing teams to communicate marketing mix performance and optimize customer acquisition and retention strategies using a data-first approach
• Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI
• Collaborate with product, segment, brand and strategy teams to develop and test new marketing programs that drive customer acquisition and conversion funnels, improve ad creatives, landing pages, and achieve lift in conversion rates in all cross channel platforms
• Cultivate strong relationships with Brand Marketing, Product & Business Segments and other Data & Analytics teams to drive meaningful tests, adoption and improvements in marketing performance

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND

• 5+ years of total relevant work experience

Preferred:

• Proficient in Excel
• Experience managing Media Mix Model (MMM) vendors and processes
• Experience and understanding of marketing, sales, distribution, or asset management metrics and KPIs.
• Experience with Power BI, Tableau, or similar BI tools.
• Experience using Alteryx or SQL.
• Experience with marketing and sales databases and tools, including Salesforce, Adobe Analytics, Adobe Campaign and Adobe Customer Journey Analytics.
• Strong problem-solving skills and attention to detail.
• Excellent communication skills to effectively present findings and recommendations to stakeholders.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

City:

State:

Community / Marketing Title: Sr. Analyst, Global Marketing Intelligence

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.