Marketing Manager – Segment Marketing

Requisition Number: 74917

Position Title:

External Description:

Role Summary

The Marketing Manager manages the implementation of Go-To Market plans for Americas for specified equity, fixed income, and alternatives products and thematic content, including contributing to strategy development, formulating product positioning, market research, content development, execution and distribution of tactics and measurement with the goal of improving and enhancing our ability to win and retain assets. This role supports the Director of Segment Marketing, as well as the marketing team and relationship managers in the U.S. and Canada to execute marketing strategies and initiatives. The role will interact with resources from other departments, such as investment management, global brand management, and shared services, to produce and disseminate high level, institutional quality content, presentations, advertising, and PR that positively positions and differentiates T. Rowe Price in the marketplace, and increases awareness, consideration and selection by institutional investors.

Responsibilities

Tactical planning and execution in support of identified business initiatives coupled with creative idea generation: Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans aligned to specific populations of prospects and clients. Analyzes and monitors relevant industry trends and draws on investment and market knowledge to make informed recommendations and decisions. Collects data and assesses and synthesizes key performance indicators to provide recommendations and tactical marketing plan adjustments as well as for reporting and benchmarking.

Manages the development and execution of integrated investment marketing campaigns: Drawing on investment and market knowledge, as well as marketing and project management skills, manages the development of engaging, timely and meaningful output and integrated campaigns to support identified strategies and/or initiatives. Provides direction and input on content. Manages appropriate resources in the creation and production of output from initial idea through final, legally approved product, as well as dissemination and measurement. Output includes but is not limited to presentation decks, sales and client collateral, advertisements, web content, social media content, investment insights, email promotions and newsletters.

Manages projects: Gathers required background and perspective from lead segment marketer, Americas relationship managers, investment professionals and other business unit managers, to provide informed direction to creative, writing and legal teams. Ensures projects are properly executed and content meets the desired need within the agreed timeframe.

Ad Hoc Projects: Supports various ad hoc marketing projects and initiatives as appropriate including cross business unit efforts.

Qualifications
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience

Preferred: 

• 5+ years of experience that combines marketing, communications, and investments preferably with an investment management firm
• Experience working in the institutional asset management field with base knowledge of institutional investment strategies
• Knowledge of financial markets and investing
• Intellectual curiosity and knowledge of current trends in the Institutional marketplace
• Strong analytical skills, both quantitative and qualitative 
• Marketing and project management related experience 
• Self-motivated, team-oriented, responsible, creative thinker and problem solver with excellent attention to detail and a personal drive to impact business results
• Superior organizational and time management skills, executing and managing multiple priorities simultaneously
• Excellent written and oral communication skills, interpersonal skills, and ability to interact and work collaboratively with senior investment professionals and executives

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States (e.g., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant work status).

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Community / Marketing Title: Marketing Manager – Segment Marketing

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.