Analyst, Marketing Intelligence

Requisition Number: 75242

Position Title:

External Description:

Role Summary
This role will support data and analytics needs for enterprise marketing, supporting our global marketing teams across digital, content, brand marketing, lead generation and others to promote data driven decision making. They will conduct highly complex analyses and evaluate data and reporting to deliver business insights to diverse stakeholder groups. Responsible for advanced data visualizations to assist business stakeholders uncover actionable business insights. Continuously improves data analytics processes.

Responsibilities

• In partnership with business stakeholders, conducts descriptive and diagnostic analysis to identify trends patterns and insights that drive business decisions.
• Creates recurring and ad-hoc reports for various groups within Enterprise Marketing. Pulls and manages data to ensure regular updates to data visualization dashboards. Assists in tagging, data cleaning and data management for large scale reports to help streamline speed to delivery and ensure accuracy of data.
• Design, develop and troubleshoot data workflows to automate data preparation and analysis for use in dashboards and recurring analysis.
• Ensures accuracy and integrity of data by conducting regular audits and implementing quality control measures.
• Prepares visualizations and delivers results to management and/or other leaders. In partnership with business subject matter experts, provides recommendations for addressing observed outcomes. Translates complex technical concepts and analyses to nontechnical audiences.
• Regularly meets with stakeholders to define data-related requirements, ensure reporting is accurate, meets their needs and is provided with the proper business context.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 2+ years of total relevant work experience

Preferred:

• Proficient in Excel
• Experience and understanding of marketing, sales, distribution, or asset management metrics and KPIs.
• Development experience with Power BI, Tableau, or similar BI tools.
• Experience using Alteryx or SQL.
• Experience with marketing and sales databases and tools, including Salesforce, Adobe Analytics, Adobe Campaign and Adobe Customer Journey Analytics.
• Strong problem-solving skills and attention to detail.
• Excellent communication skills to effectively present findings and recommendations to stakeholders.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

City:

State:

Community / Marketing Title: Analyst, Marketing Intelligence

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.