Senior Product Marketing Manager - Fixed Income

Requisition Number: 73991

Position Title:

External Description:

Role Summary

Leads product marketing for significantly large set of products/capabilities of strategic importance within a segment/country. Develops the marketing strategy and vision for value proposition, messaging, target audience profile, and campaigns with a focus on the client experience journey and needs. Analyzes client requirements to prioritize product focus and may inform product offerings for product development and product management. Works closely with all key stakeholders, including, but not limited to country/segment leaders, PM/PSs, and Asset Class Product Managers, Sales and Marketing teams. Requires deep client knowledge and asset management experience.

Responsibilities

• Establishes the strategic approach for marketing and monitoring a suite of fixed-income products/ capabilities based on country/segment goals and objectives. Integrates the demands of various audiences, the competitive landscapes, and the industry environment to develop campaign plans and executes on these plans.
• Integrates quantitative and qualitative data to evaluate criteria of the target audience, client requirements, the competitive landscape, and the market environment to lead the selection of product priorities in collaboration with country/segment leads. Responsible for the promotion and competitive differentiators to position these products for specific client segments, highlighting key benefits and competitive advantages.
• Develops differentiated value propositions and messaging for a country/segment based on deep understanding of fixed-income capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences. May develop custom collateral for specific target audiences.
• Understand the business objectives within a segment/country to develop integrated campaigns and communications plans in partnership with other product marketing roles, key stakeholders, and business leadership. Develops custom content for specific target audiences.
• Provides recommendations for product development, product management, and pricing for a region/business unit for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with business unit leadership.

Qualifications
Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 8+ years of total relevant work experience

Preferred:

• Knowledge of fixed-income co-mingled products; inclusive of ETFs
• Experience working in the asset management or wealth management business
• Strong writing and communication skills
• Experience in the development of digital content
• Demonstrated ability to think critically and challenge stakeholders

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

City:

State:

Community / Marketing Title: Senior Product Marketing Manager - Fixed Income

Company Profile:

Location_formattedLocationLong: Maryland, US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.