Senior Marketing Manager

Requisition Number: 72313

Position Title:

External Description:

Role Summary
In this role you will be responsible for marketing to 3rd party recordkeepers, insurance companies, and key advisory firms in partnership with national accounts, field sales, product, and marketing. To achieve this, you will develop and execute plans and campaigns that drive awareness and position T. Rowe Price as the trusted partner for retirement solutions and industry insights; build a reputation for our capabilities and expertise; and deepen relationships with key clients. We are looking for a strategic marketer, with experience in B2B marketing and account-based marketing, who can demonstrate success partnering with sales to drive business growth. We are growing this client base and you will be part of this exciting transformation.

This individual contributor role will lead cross-functional teams to develop and execute multi-channel marketing plans that are tightly coordinated with national accounts, sales, and product. They will create significant components of the integrated marketing plan for the target segments and are accountable for ongoing measurement and analytics to ensure program effectiveness. They will manage, coordinate, and enhance the work of internal and external partners to ensure the messaging and marketing tactics are effective, while staying abreast of the market to help identify changes and opportunities.

Responsibilities:

• Evaluates segment client and prospect populations and competitive markets to develop and execute comprehensive business plans for assigned segments to drive target audience engagement and sales growth and retention.
• Identifies new market opportunities within their overseen segments and promotes products and services by strategically leveraging a variety of promotional channels and delivery mechanisms, including email, digital, events, etc.
• Oversees internal and external business partners in the execution of the segment-specific strategy, ensuring appropriateness, consistency, and timeliness of key messages and data for all audiences.
• Partners with internal stakeholders to evaluate and consider audience overlap implications to drive holistic retirement positioning and optimal client journeys. Assess team and client dependencies, working through any conflicts.
• Analyzes and integrates business data with key performance indicators to inform the future development of new promotional programs and propose new campaigns; provides recommendations on segment-wide promotional plans.
• Serves as the primary point of contact for all deliverables, including repeatable and atypical, impacting client and prospect experiences. Ensures the ongoing maintenance and optimization of all ongoing marketing plan workstreams.
• This role will be an integral leader to help define new marketing strategies to engage audiences and support the successful launch and adoption of new developmental initiatives.

Qualifications Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 8+ years of total relevant work experience

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

City:

State:

Community / Marketing Title: Senior Marketing Manager

Company Profile:

Location_formattedLocationLong: Owings Mills, Maryland US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.