Brand Marketing Manager

Requisition Number: 70454

Position Title:

External Description:

Role Summary

Plans, manages, and executes all elements of a variety of advertising campaigns and/or social media programs designed to access clients in line with organizational policy and quality standards. Campaigns/programs are typically complex. Applies broad industry experience to contribute to the development of the planning and management of omnichannel engagement strategies for the organization. Frequently serves as execution lead. Reviews and provides feedback on work created by agency partner or other partners for accuracy, alignment with company standards, compliance, and meeting campaign objectives. May be responsible for program budget.

Responsibilities:

• Develops creative and/or media briefs, and campaign materials that tend to be complex in nature. Leads external agency/consultant groups in the execution of the advertising/social media strategy, ensuring appropriateness, consistency, and timeliness of key messages.

• Recommends changes to campaigns based on interpretation of campaign and channel effectiveness data.

• Partners with cross-functional groups to ensure campaigns are competitive, comprehensive, and compliant and address the strategic plan objectives for the firm's services/products.

• Develops business plans in conjunction with, and obtains the buy-in from, leadership as well as the applicable business unit leads.

• Interprets a wide variety of data and research to understand industry trends and new and developing market engagement strategies. Influences the development of advertising and/or social media strategies across multiple campaigns.

• Leads education efforts with internal and external partners based on knowledge of market trends and best practices.

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5+ years of total relevant work experience.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

City:

State:

Community / Marketing Title: Brand Marketing Manager

Company Profile:

Location_formattedLocationLong: Baltimore, Maryland US

CountryEEOText_Description: Commitment to Diversity, Equity, and Inclusion: We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits: We invest in our people through a wide range of programs and benefits, including: • Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions • Flexible and remote work opportunities • Health care benefits (medical, dental, vision) • Tuition assistance • Wellness programs (fitness reimbursement, Employee Assistance Program) Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.